your birth control best friend.Reya Health
Skills Flexed: Creative Direction, Social Content Strategy, Health Education Content, Graphic Design, Motion Graphics, Brand Messaging, Copywriting
Reya Health is a women’s health startup focused on birth control support, cycle awareness, and patient-centered reproductive care. Their content needed stronger clarity, a consistent brand voice, and visuals that felt bold yet reassuring. I led the creative direction and content design, producing educational carousels, motion graphics, and storytelling-led posts that made complex sexual health topics accessible and shame-free. The goal: empower users to feel informed, supported, and emotionally connected to the brand. Across campaigns, I developed a cohesive visual system, elevated the brand’s digital presence, and created assets that significantly improved engagement and saved posts across Instagram and TikTok.