a hormone health company.

Science and Humans

Skills: Creative Direction, Social Media Strategy, Graphic Design, Video Editing, Brand Development, Copywriting, Health & Wellness Marketing.

Science & Humans is a hormone-health startup focused on menopause, perimenopause, TRT, and men’s/women’s health. They needed clarity, consistency, and a creative voice that could break down complex medical topics while standing out in a crowded DTC health space.

I led end-to-end creative direction, developing social campaigns, designing carousels, scripting and editing videos, producing compliant educational content, and creating infographics that significantly boosted engagement across platforms.

I also spearheaded a Toronto-wide TTC Out-of-Home campaign—with placements across streetcars, buses, and subways—making menopause awareness unmissable across the city. Beyond campaigns, I redesigned the pitch deck, developed packaging concepts, and built the brand’s presence for the Canadian Menopause Show.