a winter wonderland time machine.

Sessions Cannabis

Skills Flexed:
Creative Direction, Illustration Design, Campaign Concepting, Visual Systems, Brand Storytelling, Digital + Print Design

For Sessions Cannabis’ annual holiday campaign, I designed a custom illustrated map featuring all store locations across Canada, reimagined through a playful Y2K-inspired winter world. Blending early-2000s nostalgia with dreamy seasonal visuals, the map transformed a functional store locator into a collectible brand moment.

The final piece was printed in the Sessions magazine and used as a hero asset across digital platforms, reinforcing brand recognition, driving store awareness, and continuing a beloved seasonal tradition for the brand.