plant-powered care, made simple.

new earth

Skills Flexed: Art Direction, Illustration, Design, Layout, Production & Copywriting, Product Sourcing

New Earth is a wellness and beauty brand offering vegan, cruelty-free, herbal-based skin and hair care. I led the full creative direction, spanning brand identity, packaging, and digital rollout. This included designing the complete packaging system, developing a cohesive social media strategy, and creating content across platforms to establish a strong, recognizable brand voice. Additional work included custom illustrations, product copy, and product sourcing support to bring the brand to life across every touchpoint.